In an effort to stand out from the competition, I was tasked with rebranding the SaaS company illumin. This required establishing a new colour palette, incorporating bold typography, redesigning our sub-brands, and outlining other rules via new brand guidelines.

One of the many touchpoints of the rebrand involved creating a new company-wide Google Slides template for presentations. This template was continuously updated as the brand evolved, and as more slides were requested.

In 2024, I created a promotional ad showcasing the illumin platform’s (SaaS) capabilities. The ad was then cut to different lengths and languages, and used across digital platforms, including connected television spots. Created in Adobe After Effects.