As part of rebranding illumin, I was tasked with both the production and design of our quarterly earnings report videos, which were broadcast publicly to investors. This included recording our CEO and CFO every quarter, followed by editing those recordings, merging them with report slides I had created, and sourcing music.

I was tasked with giving a new, cohesive identity to illumin’s sub-brands. One is a podcast, and two are in-person events, but all of them centre around the concept of “journey” (relative to the marketing of the illumin product). I chose to keep clean, bold typography for them, with the focus being on the “paths” surrounding the logos being symbolic of a journey. These paths could then also be used as graphic symbols on their own.