Be All In Campaign

I was asked to create marketing and branding collateral for GoodLife Fitness’ May 2021 offer. This consisted of a referral program with Apple Beats for GoodLife members and an external offer for prospective members. The overarching theme for the month was “Be All In” — a message tied throughout the pieces. Assets included internal TV spots, display ads, social media posts, and in-club posters.

Apple Beats referral TV spot
Apple Beats referral creative
External offer creative (1)
External offer creative offer (2)
Social carousel ad